A giant solution from Gerflor!

Giant, the world’s most famous bicycle brand, is rolling out Giant stores across the UK. The design of the new stores embraces a pallet of rustic yet contemporary finishes, using Gerflor flooring and wall cladding solutions to enhance the retail environment.

Inspiration for the stores was taken from the Victorian warehouse which is home to the Giant store in Liverpool. Gerflor Creation Driftwood was chosen for its textured and aesthetically-pleasing look for the front of house areas, and these wood planks have been used in all the Giant stores, each of which is around 500 m².

The brief for the stores required a floorcovering which is practical, durable and fit for purpose within the budget constraints, whilst also making a clear aesthetic statement in the store environment.

With the stores dealing with a high throughput of new bikes, plus an extensive hire and demo fleet and managing customer’s servicing requirements, there was a natural pre-requisite for non-slip, oil resistant, hardwearing and easy to clean solutions. To meet the various requirements within the stores, Gerflor’s Tarasafe Standard Safety Flooring (Storm) was selected for the back of house areas.

Across the main retail areas, Drift Wood from Gerflor’s Creation Wood range has been utlised. In areas where bikes are stored under the eaves of the roof on the upper floors of the stores, the Taralay Initial Comfort Strada Ardoise range was selected. The foam-backed vinyl floorcovering is ideal for medium to high traffic commercial applications.

At Giant UK, Marketing Manager Collette Clensy, says: "With Gerflor, we don’t only get hard wearing flooring but a great looking floor that we also use as part of our display. Instead of detracting from our bikes, the product sets them off whilst complementing the tone of our brand stores perfectly."

Telephone: 01926 622 600
Email: contractuk@gerflor.com
Website: www.gerflor.co.uk

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